The NABC model can be a powerful tool in many ways for a Startup. Many Startups use it to buld a powerful pitch, but it can be use in many more ways than that. We use it as a tool to assess an idea, o describe an idea and to communicate an idea both in writing and speech.

The NABC model was created by the @Standford Research Institute in order to create a systematic approach to the process of developing, assessing, and presenting ideas.

It is made up of four crucial elements that form and develop the value of the idea.

N — Need: Identify the need for your product.

  • Why did you create the product or service?
  • What is the problem that your product or service can fix?

A — Approach: Even if other business people have created products or services in your field it does not mean that you can not move forward with the idea. But you need to identify an unique approach.

  • How are you different in your approach to solving the need?
  • How do you intend to approach the need with your unique strategies? This is where you need to think of the importance of being unique.
  • How can you be different from the competition?
  • How will you deliver and monetize the idea?

B — Benefit: Identity what is the benefit of your product or service.

  • Is it to save consumers time?
  • Is it to alleviate a specific problem they face?
  • How will it improve the consumer’s life?

Emphasize the emotional benefits of your product and how it could change people’s lives. Create a customer persona by envisioning the life of our future consumers before using your product/service and then envision them after they have used your idea.

C — Competition: Identify your competition and research their methods.

  • Who are they?
  • What are their points of weakness and strength?
  • How are you different?