Choosing the Right Channels: Why LinkedIn and a Website Matter for Startups

When you’re starting out, it’s tempting to focus entirely on your science or technology and leave communication for “later.” But having the right digital presence from the beginning makes it easier for people to find you, learn about you, and reach out to connect. Here’s why channels like LinkedIn and your own website are so important:

LinkedIn: Your Professional Showcase
LinkedIn is the go-to platform for Life Science professionals, investors, partners, and talent. Building a presence there allows you to:

• Show who you are. Share updates about your innovation, milestones, and team to make your startup visible and credible.

• Connect with stakeholders. Investors and partners often search LinkedIn to discover new opportunities. Having a profile and company page helps them find you.

• Establish thought leadership. Share insights and perspectives related to your field, which can position you as an emerging voice in your niche.

Your Website: Your Digital Home
Even if it’s simple at first, a website is your official, searchable “home base.” It allows you to:

• Control your story. Explain your vision, technology, and mission in your own words.

• Provide key information. Investors, partners, and media often check your website to verify who you are and what you do.

• Be discoverable. A website makes it easier for people searching online to find and contact you.

Pro Tip: You don’t need a perfect, complex site from day one. A simple website with your company name, mission, and contact details is far better than none at all. You can always build and improve it over time.

Early communication isn’t about shouting your secrets—it’s about making it easy for people who might support you to discover and connect with you.